The first thing people see usually will be the dealmaker or breaker of any prospective product or service, hands down. Think about it. Peruse through the shelves of a bookstore and know that 99 times out of 100 you’ll buy a book based off what you see on the cover – and you won’t even have to know what the book is about (or even care about who the author is).
Why is that? We’re visual creatures. We make our decisions based on what we see initially.
So What Does That Tell You About the Job Market?
First impressions are crucial. I’d dare to say that they’re paramount, meaning if you don’t have the first impression down pat, it doesn’t matter how much experience you have, how decorated your resume really is, or how many connections you have.
If the employer ends up not liking you somehow, you’re out of the running, plain and simple.
Because, again, people often make their decisions by what they initially see.
The Importance of the Cover Letter
That makes the “cover letter” probably the most important document you can present for a job opening and interview. It’s the lead-in to getting an employer interested in you. It’s your main selling piece. The resume simply seals the deal already designed by your cover letter.
That’s why you see Vertical Media Solutions offering just the cover letter as part of their portfolio of valuable products.
Maybe you already have a well-written resume: good for you! But that cover letter can be a stretch…. It’s a creative document, basically. It’s a creative selling piece. Sometimes those are hard to craft.
You won’t find a list of dates, a list of employers, or a list of schools you’ve attended. It’s not an outline. While a resume expertly lists every feature of your work experience neatly for the employer to read, a cover letter details the benefits offered if hired.
How can an employer resist? It’s the cover letter that encourages an employer to even want to read that resume. So, in a nutshell, you have to make sure it’s as professionally polished as possible.
As I already mentioned: those cover letters can be hard to craft. But with Vertical Media Solutions there to guide you, no cover letter is beyond your reach
Ask your professional resume writer to craft your customized cover letter for $99. That’s it.
For more information about Vertical Media Solutions, check us out at http://vmsolu.com and see what else we have to offer. You may also speak with us directly by calling: 616-631-4300 or 517-308-0800